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The Profit Prescription Implementation Lab

Your 6-week Pain To Profit Protocol

Part 1: The Diagnosis & The "Tech Implosion

                   

    




Part 2: The Prescription & The Plan







Ready to implement this plan with me?

Access to the Bonuses closes Friday, Nov 28th at 12midnight ET. 

DAY ONE:  Trust

Day One: TRUST

00:03:41 – Opening Remarks (Host: Dr. Theresa Pantanella)

Topic: Why This Is the Anti-AI Summit (Without Being Anti-AI)

  • Framing the summit as a calm, grounded response to AI hype, fear, and shortcuts
  • Emphasis on clarity, trust, and human agency
  • Orientation to the agenda, speakers, and community resources

00:05:02 – Donovan rittenbach

Topic: The Magic Is Not in AI — It’s in You

  • AI as a mirror, not intelligence
  • Human embodiment, creativity, and perspective as the real advantage
  • Lateral thinking and using AI to challenge assumptions
  • Protecting yourself from the “dark arts” of AI and psychological manipulation

00:33:00 – Candace Stuart-Findlay

Topic: Purposeful AI Partnerships & Sovereign Alignment

  • AI as a co-creative partner rather than a tool
  • Trust as an energetic and emotional frequency
  • Self-trust, healing, and alignment shaping AI output
  • Gratitude, emotional regulation, and conscious prompting
  • Building an intentional, values-aligned AI relationship

01:03:15 – RJ Redden

Topic: Bots, Lead Generation, and the Future of Implementation

  • Conversational bots as the evolution of funnels
  • Micro-bots that solve one specific problem
  • Using AI tools (like Pickaxe) without coding
  • Turning workshops, processes, and routines into automated implementation
  • Coaching and teaching shifting from information to execution

02:03:15 – Katrina Sawa

Topic: Speaking as the Fastest Path to Cash (With AI Support)

  • Free and paid speaking as client acquisition engines
  • Backend offers, follow-up systems, and high-ticket programs
  • Speaker sheets, media kits, and booking strategy
  • Using AI to create talk titles, descriptions, and research (with human oversight)
  • Designing a business and lifestyle intentionally

02:36:54 – Heather Rosson 

Topic: Staying Human in Content Creation with AI

  • AI as a support system for brand voice — not a replacement
  • Clarifying client avatars and speaking to “one person”
  • Brand Soul GPTs and daisy-chaining custom GPTs
  • Editing, specificity, rhythm, and authenticity
  • Maintaining agency and humanity in content and messaging

03:10:07 – Dr. Theresa Pantanella

Topic: The Profit Prescription — Offers Before Everything Else

  • Why marketing fails when the offer is unoptimized
  • Core offer elements: pain, value, bonuses, scarcity, risk reversal
  • Diagnosing “opportunistic growth sickness”
  • Using AI as a strategic diagnostic partner (not a decision-maker)
  • Invitation to the Profit Prescription Workshop & VIP experience


Donovan Rittenbach

The AI Jockey; Author, The Prompt Virtuoso

The Magic Is In You, Not AI

 Discover how to unlock creativity, leverage experiences machines can't replicate, and collaborate effectively rather than simply commanding technology

Candace Stuart-Findlay

Founder, Empowered Whole Being

Beyond Automation - Activating Purposeful AI Partnerships

 Explore unconventional approaches to AI collaboration from an energy healer's perspective. Discover how one practitioner bridges holistic practices with technology, finding unexpected depth in human-AI interaction

RJ Redden

Founder, Blackbelt Bots

Bots, Lead Gen & Mini-Tools: The Future of Implementation 

 Learn how to create interactive client experiences, and transform how you attract prospects with a certified Pickaxe expert.

Katrina Sawa

Speaker, Business Coach, Book Publisher

Using AI To Get More Speaking Spots

Discover how to leverage AI to land more speaking opportunities, craft compelling pitches, and build your visibility fast.

Heather Rosson

CEO, Natl Assoc Christian Women Entrepreneurs

Stay Human. AI Supports You, It Does Not Replace You

AI should amplify your authentic voice — not replace it. The strongest content is human-led, specific, emotionally grounded, and supported (not authored) by AI.

Use code ANTIAI to claim your gift.

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Dr. Theresa Pantanella

Founder, Right Away Leads

The AI Offer Architect (Live Workshop)

Discover how to use AI as your diagnostic tool to uncover the hidden demand patterns in your market, then engineer offers that prospects feel compelled to say yes.

DAY TWO:  Tools

Day Two - TOOLS

00:07 — Opening & Orientation

Host: Dr. Theresa Pantanella
Topic: Setting the tone for Day Two — human-centered AI, discernment, and protecting your voice, values, and brand in an AI-driven world.

00:44 — Kimberly Weitkamp

Topic:
The Human Approach to AI — How to use AI for clarity, consistency, and growth without losing your authentic voice.

Key Themes:

  • AI as an assistant, not a strategy
  • Clarity over being everywhere
  • Training AI to reflect your voice
  • Consistency and email as foundational assets

32:40 — Michael Whitehouse

Topic:
Building Human Connection at Scale with AI — Creating immersive experiences, platforms, and engagement systems using AI.

Key Themes:

  • Recorded summits as high-engagement experiences
  • Gamification and audience participation
  • AI-assisted software and platform creation
  • Practical realities of working with large AI systems

1:00:48 — Gabe Arnold

Topic:
Strategic AI & The Humanity Compass — How to choose the right tools instead of chasing every new AI trend.

Key Themes:

  • Discernment over fear-based adoption
  • Building simple, effective customer journeys
  • The “minimum effective” tech stack
  • Strategic thinking as a critical leadership skill

1:53:35 — Kole Whitty

Topic:
Alignment, Intention & Confidence with AI — Using AI without overwhelm, fear, or shiny-object syndrome.

Key Themes:

  • Courage vs fear in adopting new technology
  • Intention before implementation
  • Values-based business growth
  • Designing experiences around how people feel

2:28:03 — Lotus Nguyen

Topic:
Scaling Soulful Work with AI — Preserving heart, reflection, and intimacy while using technology to expand impact.

Key Themes:

  • AI as a strategist, not a creator
  • Reflective prompts and self-compassion
  • Community building through shared reflection
  • Creating intimacy at scale without losing authenticity

3:07:01 — Dr. Theresa Pantanella

Topic:
The Marketing Diagnosis Model — Why precise audience diagnosis is the foundation of sustainable growth.

Key Themes:

  • Marketing as medicine
  • Diagnosing symptoms before prescribing solutions
  • The relationship between audience, offer, and message
  • Moving from broad marketing to precision targeting

Kimberly Weitkamp

The Audience Converter

HUMAN APPROACH TO USING AI: How to Maximize Your Results and Keep Your Voice

Discover how to streamline content creation while preserving your authentic voice. Learn to attract aligned clients efficiently without sounding robotic or losing what makes you unique.

Use code SVIP to claim your gift.

Michael G. Whitehouse

Founder, Extrovert for Hire

AI Means Never Settling For Mediocre Software

See firsthand how AI empowers you to build custom software solutions instead of settling for off-the-shelf tools. Explore WordPress integration strategies and understand game-changing implications for your business operations

Gabe Arnold

Founder, Business Marketing Engine

CONFESSION: I Spent 3 Months Debating AI Ethics While My Customers Suffered. (The River Crossing Revolution) (Live Workshop)

Interactive workshop revealing how overthinking AI ethics cost real results. Learn the River Crossing Principle: identifying your gap, choosing effective tools over ideology, and implementing a practical 5-step system immediately.

Kole Whitty

Founder, Mystikole AI

Start With A Pebble:  From Overwhelm To Impact

Dynamic AI video creator and Google Veo specialist shares her approach to moving from overwhelmed to impactful. Learn how to start small with video creation and build momentum strategically

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Dr. Theresa Pantanella

Founder, Right Away Leads

AI Audience Targeting 

The Diagnostic Method for Finding Your Most Profitable Prospects (While Your Competitors Waste Budget on Everyone Else)

DAY THREE – TRANSFORMATION

00:07 – Opening & Context (Host: Dr. Theresa Pantanella)

Topic: From Trust → Tools → Transformation

  • Recap of Day One (trusting AI) and Day Two (tools)
  • Sets intention for Day Three: transforming workflows and businesses with AI

02:31 – Jack Turk (Lead Speaker)

Topic: Reimagining Your Workflow in the Age of AI
Core Focus:

  • How AI fundamentally changes creative and marketing workflows
  • From “fastest copywriter” to AI-augmented strategist
  • Custom GPTs trained on personal voice and knowledge
  • Vibe coding and building custom AI apps (copy, visuals, video, diagnostics)
  • “AI requires a conductor” — humans orchestrate, AI executes
  • Introduction of Persuasion Imagineering and 8 new persuasion personas
  • Live demo of a custom diagnostic app with personalized action plans

36:23 – Lindsay Sullivan (Brand Photographer & AI Visual Strategist)

Topic: Elevating Your Brand with AI-Powered Visual Storytelling
Core Focus:

  • Why visuals matter more than ever (attention, trust, memorability)
  • Using AI image generation to replace stock photos and expensive shoots
  • Visual storytelling and emotional connection through imagery
  • Why Midjourney outperforms Canva & Adobe for brand visuals
  • Creating consistent, on-brand images at scale
  • Integrating AI visuals into marketing, launches, presentations, and social media

1:57:32 – Steve Brossman (Booked & Bankable / Authority & Sales Strategy)

Topic: Human Leverage, Authority, and Sales in an AI-Crowded World
Core Focus:

  • Why human connection outperforms automation alone
  • Storytelling as the ultimate competitive advantage
  • “Don’t change their mind — change their state”
  • Positioning, referability, and energy in networking & sales
  • Agreed Implementable Value vs. hype
  • How to sell with empathy, clarity, and confidence in an AI era

2:04:42 – Dr. Angela Sutton

Topic: AI-Accelerated Onboarding & Ideal Customer Profiling
Core Focus:

  • Modeling the Ideal Customer Profile (ICP) with AI
  • Understanding the “scary bridge” between problem and outcome
  • Emotional drivers behind buying decisions
  • Using ICP data to improve onboarding, retention, and personalization
  • Designing friction-free onboarding experiences
  • Turning insights into better emails, offers, and customer journeys

3:02:49 – Dr. Theresa Pantanella 

Topic: Messaging That Converts in an AI-Powered Market
Core Focus:

  • Why the goal of messaging is not to explain your product
  • Articulating the customer’s problem better than they can
  • Emotional psychology behind high-converting messages
  • Using AI to diagnose messaging gaps and bridge belief systems
  • Fixing broken “conversion bridges”
  • Invitation to the Profit Prescription Workshop

Jack Turk

The Persuasion Engineer

Re-Imagining Your Workflow

Reimagine content creation from the ground up. Learn AI-native workflows using custom GPTs and AI Studio, integrate persuasion principles with captivating multi-format content.

Lindsay Sullivan

Founder, The Small Business Photographer

Elevate Your Brand With AI Image Generation

Award-winning business photographer Lindsay Sullivan shows how to use professional techniques for creating stunning, on-brand visuals that capture your unique identity and vision.

Steve Brossman

Founder, Expertise Empire

Creating Your Human Leverage Factor 

Nine-time Amazon bestseller reveals why 60% of coaches face extinction within three years—and how to create your Human Leverage Factor to thrive while others struggle in the AI era.

Dr. Angela Sutton

Founder, Sellbigger.biz

Create Lifetime Customers With AI-Personalized Onboarding

Client retention specialist reveals personalization strategies that create lifetime customers. Learn onboarding techniques for any business to increase retention and loyalty dramatically.

Steve Eriksen

Co-Founder, Event Raptor

Building Your Authority Without Drowing In Tech Tools

Master virtual summits as your authority-building shortcut. Learn the essential lean tech stack, cut through tool overwhelm, and leverage AI to handle logistics while you focus on high-impact speaking and hosting.

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Dr. Theresa Pantanella

Founder, Right Away Leads

AI Message Engineering For Instant Market Magnetism 

Even with a perfect offer and precise targeting, most marketing fails at the message level. Discover how to use AI to craft messages that immediately resonate with your audiences’ needs.